In this episode, Fran and Jeff catch up with Matt Landers, the former manager of WP Engine's Dev Rel team, and discuss his new role in developer relations at Google Analytics. We take a deep dive into some of the major differences between the current iteration of Google Analytics (UA) and the next evolution of the platform (GA4). PSA: The current version of Google Analytics will be deprecated in mid-2023, so PLEASE run both tags for some period of time because the data models are very different.
Matt walks us through some of the implications of using Google Analytics in a headless WP setup and shares some insights on how GA4 will handle certain aspects of privacy for our international developers. As someone who's been in the headless WordPress space for over a decade, we spend a ton of time picking Matt's brain about the origins of headless WordPress and the Atlas platform and discussing the future of WordPress as a headless CMS.